Five Insights/Tips for Creating a Digital Strategy for Accountable Care

1. Utilize existing technology - Use proven infrastructure that is cost-effective and easily supported.
2. Strategy is an organizational effort - Clinical, IT, Quality, Operational, Marketing, etc.
3. Data drives process improvement.
4. Make 'meaningful use' of technological efforts.
5. The experience matters (Patient Experience Management).

Utilizing Current Technology Trends to Create Meaningful Use of Social Media and Digital Strategy for Accountable Care Organizations

(by Patrick Talmadge Harris – CEO & Founder, PatEx)

As social media platforms become “the digital dashboards of our consumer lives,” I think it is important for organizations to become aware of what I call “critical mass” – a saturation level of followers/users and engagement opportunities for efforts to be beneficial for all – providers, payers, employees and patients. The link between the patient experience and social media platforms is critical and growing, but for organizations (big and small, linked and unlinked), meaningful engagement is key. There are a few basic principles all should follow such as posting relevant information targeted to a client base, frequent communication and multi-channel outreach. The technology is relatively new and should be a continuous process for engagement and better care. With this said, there is existing (and readily available and adopted) technology that can help social media engagement for long-term benefits.

The Patient Experience, Social Media and Business Intelligence as they link to Accountable Care

(by Patrick Talmadge Harris - CEO & Founder, PatEx)

Lately, I’ve been tweeting and posting a variety of topics regarding Accountable Care and ways to achieve this patient-centric care model for wishful organizations. While the current regulations may be ‘fuzzy’, proof does exist (or is starting to form) on successful practices to initially form and pave the way for this type of model. While there are what some call “critical success factors” for early, maturing and late stage models, many of the ideas (and ideals) are certainly new and foreign to healthcare and existing system infrastructure. There is no doubt that the industry is filled with a huge amount of brainpower with the ability to execute, but are organizations and the individuals that make up the organization willing to adapt?