(by Patrick Talmadge Harris – CEO & Founder, PatEx)
Retail Reflection
Lately I’ve been thinking of one of my favorite specialty food stores in the triad area of North Carolina. I have vivid memories of it as a child with my mother before football games, during college as a decompression spot after exams and as an adult in a business capacity. It is truly an amazing business. One thing that makes it an amazing business is the in-store experience itself. So what makes it an amazing in-store experience? Personable and educated staff, wonderful merchandising – engaging and makes the customer want to buy - and great customer service. This particular retail business has many, many repeat customers and each party values the other as a business partner.
